Eden Lazaness /  Product Design and Development Portfolio

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My Process

About Me

I have an artistic career background and was fascinated by the internet since early childhood being a self-taught developer. I am passionate about digital design and development, love working with people and think of myself as a leader rather than a manager; holding the belief that every project relies on empowered people, fruitful collaboration and teamwork.

I have a holistic view of the design and build process as I've got hands on experience with UX design as well as web development. I know how systems work and the technologies behind them as well as what users want and need.

I’m experienced leading various digital projects solving challenges such as complexed e-commerce checkout user flows as well as synchronous, asynchronous and blended e-learning platforms.


I work at King’s College London as the Head of Design and Innovation.
I am the King's Online product owner, covering fully-onilne and blended programmess as well as online CPD courses King's is offering. I am responsible for the product strategy and roadmap and lead on cross-functional collaboration of the design, development, media and content teams.

I teach User Experience Design at University of the Arts London and frequently deliver keynotes, sharing my knowledge and experience in conferences around the world.

I previously worked at UAL as the Academic Enterprise Digital Lead. I was responsible for UAL’s e-commerce section of the website and managed user experience design, search engine optimization, systems integration and web development.
I started my way at UAL as the Digital Projects Developer and was responsible for the design and development of the Online Short Courses e-learning platform.

Education & Certificates

Chelsea College of Arts, MA Fine Art

Tel Aviv University, Art History and Criticism

Bezalel Academy of Arts and Design, BA Fine Art

UX Certification issued to Eden Lazaness by Nielsen Norman Group

Nielsen Norman Group UX Certified

AgilePM® Foundation issued to Eden Lazaness by APMG International

DSDM Agile Project Managment Foundation

AgilePM® Practitioner issued to Eden Lazaness by APMG International

DSDM Agile Project Managment Practitioner