Eden Lazaness / product /  E-Commerce


A new integrated e-commerce system and a bespoke student portal that supports business's UX and SEO KPIs

User centred design plan and implementation.

Support of SEO and marketing activities by applying new infrasctructure and data modelling as well as newly built Atomic Design templates.

ecommerce research and implementation

UX Research and Implementation

Cross functional design workshops to understand customer and business needs.

Creation of a new user journey and wireframes as well as validation of the design plan with usability and E2E tests.

Change management workshops with business stakeholders to ensure the solution will fit for purpose.

ecommerce initial problem

The Problem

Student experience is not great - very hard to find courses, navigate the system and manage bookings as the product pages, the basket and the checkout process are hosted in two different environments and not designed around user needs.

Business is not able to track conversions properly due to a technical set up that does not support that. Control over the technical SEO is lacking as well and not supporting digital marketing activities effectively.