Eden Lazaness / product /  My Process

Product design and development process (1) Data-Driven Innovation Strategy illustrative image

Data-Driven Innovation Strategy

Understand the business and have a clear strong vision to what needs to be done in the bright brave future.

Strategise product evolution and find ways to achieve envisioned future taking into account the need to respond to change.

Encourage a healthy and prospering working environment that welcomes teamwork and cheerful team spirit.

Product design and development process (2) User Centered Design & Product Roadmap illustrative image

User Centered Design & Product Roadmap

Lead cross-functional teams to deliver digital products. It's all about teamwork and collaboration - all for one, one for all!

Leading on the creation of information architecture, user flows, wireframes and design systems to address user needs as well as meeting business requirements.

Product design and development process (3) Research and Development + Design Thinking illustrative image

Research and Development + Design Thinking

Gathering qualitative, quantitative, attitudinal and behavioral data, generating user insights and identifying areas for improvement.

Defining design briefs and leading on R&D and innovation projects to solve them.

I have hands on experience with digital transformation, change management, stakeholder management and workshop facilitation.

Product design and development process (4) Iterate Design and Development illustrative image

Iterate Design and Development

Ideate, prototype, test, implement, remediate & repeat for optimal results.

Expect the unexpected - follow agile project management principles to allow time for the unknown.

Define KPIs with stakeholders and communicate progress effectively - transparency, honesty and humbleness and is key.

Product design and development process (5) Celebrate Success, Learn From Failure illustrative image

Celebrate Success, Learn From Failure

Stop and smell the flowers, relax and enjoy the results.

Review and recap the design and build processes, measure impact and identify ways to optimise cross-functional collaboration and productivity.